Haydn just unlocked clarity in finance. With a brand identity that simplifies complexity, just as their AI platform does.

Unlocking the Story

The breakthrough came from the name itself. The founder had named the company Haydn, but the connection to the classical composer Joseph Haydn hadn't been fully explored.

We saw something there. Joseph Haydn was renowned for turning overwhelming complexity into structured compositions. The parallel was impossible to ignore: just as the composer transformed chaos into music, Haydn's AI turns financial data into clarity.

That insight unlocked everything. Suddenly, the brand had a story only it could own. A narrative rooted in heritage and innovation that no other AI finance platform could replicate.

Building the Logo

This is where the story shaped the execution. We took Joseph Haydn's most famous work, The Creation, and uploaded it into an AI model to generate a unique data visualisation. Then we simplified and refined it, echoing exactly what Haydn's platform does with financial chaos.

The result: a logo that is at once human, algorithmic, and deeply ownable. Not AI for AI's sake. AI as a tool that made sense for this specific brand story.

The composer connection gave Haydn uncontested territory. While competitors lean into generic tech narratives, Haydn owns something with depth, meaning, and cultural resonance.

The Identity System

We translated that story into a complete brand world. A calming, structured visual system built on the principle of simplicity. Data-led motion assets. Clean digital interfaces. A voice that's confident and intelligent without accounting jargon.

Everything designed to feel both algorithmic and simplifying. Just like the platform itself.

The Result

The rebrand gave Haydn instant credibility in a noisy AI market. Today, they're trusted by the CFOs of Cloudflare and Wise, backed by leading fintech VCs, and positioned as a category leader in AI-powered finance.

By grounding the identity in both heritage and innovation, Haydn didn't just launch a rebrand. They unlocked a story no competitor can tell.

See the full project: Haydn Case Study