Haydn
Haydn unlocked clarity in finance. Just as their AI platform does, we created a brand identity that simplifies complexity.
Haydn
Haydn unlocked clarity in finance. Just as their AI platform does, we created a brand identity that simplifies complexity.
Haydn
Haydn unlocked clarity in finance. Just as their AI platform does, we created a brand identity that simplifies complexity.
Haydn
Haydn unlocked clarity in finance. Just as their AI platform does, we created a brand identity that simplifies complexity.
Finance teams waste days each month on manual reconciliation, consolidation, and reporting. Haydn’s AI-powered platform was designed to change that, but its identity didn’t match its ambition.
In a crowded AI market filled with buzzwords and sameness, the brand needed a bold, credible identity to win the trust of CFOs and scale globally.
The Partnership
We designed a new identity that reimagines the finance function in the age of agentic AI. Rooted in Haydn’s name and story, the brand system combines strategy, logo, and digital design to create a calming, intelligent, and scalable identity.
Backed by industry leaders
Branding helped raise new funding from CFOs of Cloudflare, Wise and leading fintech VCs.
Overview
Finance teams waste days each month on manual reconciliation, consolidation, and reporting. Haydn’s AI-powered platform was designed to change that, but its identity didn’t match its ambition.
In a crowded AI market filled with buzzwords and sameness, the brand needed a bold, credible identity to win the trust of CFOs and scale globally.
The Partnership
We designed a new identity that reimagines the finance function in the age of agentic AI. Rooted in Haydn’s name and story, the brand system combines strategy, logo, and digital design to create a calming, intelligent, and scalable identity.
Backed by industry leaders
Branding helped raise new funding from CFOs of Cloudflare, Wise and leading fintech VCs.
Overview
Finance teams waste days each month on manual reconciliation, consolidation, and reporting. Haydn’s AI-powered platform was designed to change that, but its identity didn’t match its ambition.
In a crowded AI market filled with buzzwords and sameness, the brand needed a bold, credible identity to win the trust of CFOs and scale globally.
The Partnership
We designed a new identity that reimagines the finance function in the age of agentic AI. Rooted in Haydn’s name and story, the brand system combines strategy, logo, and digital design to create a calming, intelligent, and scalable identity.
Backed by industry leaders
Branding helped raise new funding from CFOs of Cloudflare, Wise and leading fintech VCs.
Overview
Finance teams waste days each month on manual reconciliation, consolidation, and reporting. Haydn’s AI-powered platform was designed to change that, but its identity didn’t match its ambition.
In a crowded AI market filled with buzzwords and sameness, the brand needed a bold, credible identity to win the trust of CFOs and scale globally.
The Partnership
We designed a new identity that reimagines the finance function in the age of agentic AI. Rooted in Haydn’s name and story, the brand system combines strategy, logo, and digital design to create a calming, intelligent, and scalable identity.
Backed by industry leaders
Branding helped raise new funding from CFOs of Cloudflare, Wise and leading fintech VCs.
Overview
Unlock
The breakthrough came from the name itself. Haydn wasn’t a tech buzzword. It was inspired by the classical composer Joseph Haydn, known for turning overwhelming complexity into structured compositions.
The parallel with the brand’s proposition was immediate: just as the composer transformed chaos into music, Haydn’s AI turns financial data into clarity. We knew this was the story to build the brand around.
Transforming Joseph Haydn’s most famous composition into an AI data visualisation was a powerful metaphor for how the platform simplifies complexity with intelligence and precision.
The Idea
Unlock
The breakthrough came from the name itself. Haydn wasn’t a tech buzzword. It was inspired by the classical composer Joseph Haydn, known for turning overwhelming complexity into structured compositions.
The parallel with the brand’s proposition was immediate: just as the composer transformed chaos into music, Haydn’s AI turns financial data into clarity. We knew this was the story to build the brand around.
Transforming Joseph Haydn’s most famous composition into an AI data visualisation was a powerful metaphor for how the platform simplifies complexity with intelligence and precision.
The Idea
Unlock
The breakthrough came from the name itself. Haydn wasn’t a tech buzzword. It was inspired by the classical composer Joseph Haydn, known for turning overwhelming complexity into structured compositions.
The parallel with the brand’s proposition was immediate: just as the composer transformed chaos into music, Haydn’s AI turns financial data into clarity. We knew this was the story to build the brand around.
Transforming Joseph Haydn’s most famous composition into an AI data visualisation was a powerful metaphor for how the platform simplifies complexity with intelligence and precision.
The Idea
Unlock
The breakthrough came from the name itself. Haydn wasn’t a tech buzzword. It was inspired by the classical composer Joseph Haydn, known for turning overwhelming complexity into structured compositions.
The parallel with the brand’s proposition was immediate: just as the composer transformed chaos into music, Haydn’s AI turns financial data into clarity. We knew this was the story to build the brand around.
Transforming Joseph Haydn’s most famous composition into an AI data visualisation was a powerful metaphor for how the platform simplifies complexity with intelligence and precision.
The Idea
Unleash
We translated the story into a brand identity as innovative as the product’s itself.
We uploaded Haydn’s most famous work, The Creation, into an AI model to generate unique data visualisations. We then simplified and refined it, echoing how Haydn’s platform brings order to financial chaos. AI was used intentionally, as it aligned with the brand story and the idea of visualising data through intelligence. The result is a logo that feels both human and deeply rooted in their products mission.
Logo
Unleash
We translated the story into a brand identity as innovative as the product’s itself.
We uploaded Haydn’s most famous work, The Creation, into an AI model to generate unique data visualisations. We then simplified and refined it, echoing how Haydn’s platform brings order to financial chaos. AI was used intentionally, as it aligned with the brand story and the idea of visualising data through intelligence. The result is a logo that feels both human and deeply rooted in their products mission.
Logo
Unleash
We translated the story into a brand identity as innovative as the product’s itself.
We uploaded Haydn’s most famous work, The Creation, into an AI model to generate unique data visualisations. We then simplified and refined it, echoing how Haydn’s platform brings order to financial chaos. AI was used intentionally, as it aligned with the brand story and the idea of visualising data through intelligence. The result is a logo that feels both human and deeply rooted in their products mission.
Logo
Unleash
We translated the story into a brand identity as innovative as the product’s itself.
We uploaded Haydn’s most famous work, The Creation, into an AI model to generate unique data visualisations. We then simplified and refined it, echoing how Haydn’s platform brings order to financial chaos. AI was used intentionally, as it aligned with the brand story and the idea of visualising data through intelligence. The result is a logo that feels both human and deeply rooted in their products mission.
Logo
Unleash
We translated the story into a brand identity as innovative as the product’s itself.
We uploaded Haydn’s most famous work, The Creation, into an AI model to generate unique data visualisations. We then simplified and refined it, echoing how Haydn’s platform brings order to financial chaos. AI was used intentionally, as it aligned with the brand story and the idea of visualising data through intelligence. The result is a logo that feels both human and deeply rooted in their products mission.
Logo
A calming, structured visual world built on the principle of simplicity. From data-led motion assets to a clean digital interface, the system was designed to feel both intelligent and intuitive.
Design System
A calming, structured visual world built on the principle of simplicity. From data-led motion assets to a clean digital interface, the system was designed to feel both intelligent and intuitive.
Design System
A calming, structured visual world built on the principle of simplicity. From data-led motion assets to a clean digital interface, the system was designed to feel both intelligent and intuitive.
Design System
A calming, structured visual world built on the principle of simplicity. From data-led motion assets to a clean digital interface, the system was designed to feel both intelligent and intuitive.
Design System
A calming, structured visual world built on the principle of simplicity. From data-led motion assets to a clean digital interface, the system was designed to feel both intelligent and intuitive.
Design System
Confident, intelligent, and direct. Haydn speaks with the authority of AI but without the jargon, positioning itself as the trusted partner of modern finance teams.
Voice
Confident, intelligent, and direct. Haydn speaks with the authority of AI but without the jargon, positioning itself as the trusted partner of modern finance teams.
Voice
Confident, intelligent, and direct. Haydn speaks with the authority of AI but without the jargon, positioning itself as the trusted partner of modern finance teams.
Voice
Confident, intelligent, and direct. Haydn speaks with the authority of AI but without the jargon, positioning itself as the trusted partner of modern finance teams.
Voice
Confident, intelligent, and direct. Haydn speaks with the authority of AI but without the jargon, positioning itself as the trusted partner of modern finance teams.
Voice
Launch
We equipped Haydn with a complete brand toolkit including identity, guidelines, and digital assets, ensuring consistency from day one. Designed for scalability, the system gave their team everything needed to apply the brand confidently across platforms and materials.
Launch
We equipped Haydn with a complete brand toolkit including identity, guidelines, and digital assets, ensuring consistency from day one. Designed for scalability, the system gave their team everything needed to apply the brand confidently across platforms and materials.
Launch
We equipped Haydn with a complete brand toolkit including identity, guidelines, and digital assets, ensuring consistency from day one. Designed for scalability, the system gave their team everything needed to apply the brand confidently across platforms and materials.
Launch
We equipped Haydn with a complete brand toolkit including identity, guidelines, and digital assets, ensuring consistency from day one. Designed for scalability, the system gave their team everything needed to apply the brand confidently across platforms and materials.
Launch
We equipped Haydn with a complete brand toolkit including identity, guidelines, and digital assets, ensuring consistency from day one. Designed for scalability, the system gave their team everything needed to apply the brand confidently across platforms and materials.
Grow
The rebrand gave Haydn instant credibility in a noisy AI market. By grounding the identity in both heritage and innovation, the brand has been able to attract top-tier backers, secure enterprise trust, and build momentum towards becoming the category-defining leader in AI-powered finance.
Grow
The rebrand gave Haydn instant credibility in a noisy AI market. By grounding the identity in both heritage and innovation, the brand has been able to attract top-tier backers, secure enterprise trust, and build momentum towards becoming the category-defining leader in AI-powered finance.
Grow
The rebrand gave Haydn instant credibility in a noisy AI market. By grounding the identity in both heritage and innovation, the brand has been able to attract top-tier backers, secure enterprise trust, and build momentum towards becoming the category-defining leader in AI-powered finance.
Grow
The rebrand gave Haydn instant credibility in a noisy AI market. By grounding the identity in both heritage and innovation, the brand has been able to attract top-tier backers, secure enterprise trust, and build momentum towards becoming the category-defining leader in AI-powered finance.
Grow
The rebrand gave Haydn instant credibility in a noisy AI market. By grounding the identity in both heritage and innovation, the brand has been able to attract top-tier backers, secure enterprise trust, and build momentum towards becoming the category-defining leader in AI-powered finance.
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London