Haydn
Haydn's AI makes finance simple. We gave it a brand that does the same.
Haydn
Haydn's AI makes finance simple. We gave it a brand that does the same.
Haydn
Haydn's AI makes finance simple. We gave it a brand that does the same.
Finance teams lose days every month to manual reconciliation, consolidation and reporting. Haydn's AI platform was built to fix that, but its identity didn't match its ambition.
The AI market is crowded with buzzwords and lookalike brands. Haydn needed an identity bold and credible enough to win the trust of CFOs and scale globally.
Overview
We designed a new identity for the finance function in the age of agentic AI. It grows out of Haydn's name and story, and covers strategy, logo and digital design.
Backed by industry leaders. The brand helped Haydn raise new funding from the CFOs of Cloudflare and Wise, and from leading fintech VCs.
Finance teams lose days every month to manual reconciliation, consolidation and reporting. Haydn's AI platform was built to fix that, but its identity didn't match its ambition.
The AI market is crowded with buzzwords and lookalike brands. Haydn needed an identity bold and credible enough to win the trust of CFOs and scale globally.
Overview
We designed a new identity for the finance function in the age of agentic AI. It grows out of Haydn's name and story, and covers strategy, logo and digital design.
Backed by industry leaders. The brand helped Haydn raise new funding from the CFOs of Cloudflare and Wise, and from leading fintech VCs.
Finance teams lose days every month to manual reconciliation, consolidation and reporting. Haydn's AI platform was built to fix that, but its identity didn't match its ambition.
The AI market is crowded with buzzwords and lookalike brands. Haydn needed an identity bold and credible enough to win the trust of CFOs and scale globally.
Overview
We designed a new identity for the finance function in the age of agentic AI. It grows out of Haydn's name and story, and covers strategy, logo and digital design.
Backed by industry leaders. The brand helped Haydn raise new funding from the CFOs of Cloudflare and Wise, and from leading fintech VCs.
Unlock
The idea came from the name. Haydn is named after the composer Joseph Haydn, known for turning overwhelming complexity into structured compositions. He turned chaos into music, and Haydn's AI turns financial data into clarity, so we built the brand around that parallel.
The Idea
We turned Joseph Haydn's most famous composition into an AI data visualisation, a picture of how the platform makes complex data simple and precise.
Unlock
The idea came from the name. Haydn is named after the composer Joseph Haydn, known for turning overwhelming complexity into structured compositions. He turned chaos into music, and Haydn's AI turns financial data into clarity, so we built the brand around that parallel.
The Idea
We turned Joseph Haydn's most famous composition into an AI data visualisation, a picture of how the platform makes complex data simple and precise.
Unlock
The idea came from the name. Haydn is named after the composer Joseph Haydn, known for turning overwhelming complexity into structured compositions. He turned chaos into music, and Haydn's AI turns financial data into clarity, so we built the brand around that parallel.
The Idea
We turned Joseph Haydn's most famous composition into an AI data visualisation, a picture of how the platform makes complex data simple and precise.
Unleash
We turned the story into an identity as inventive as the product.
Logo
We fed Haydn's best-known work, The Creation, into an AI model to generate original data visualisations, then simplified and refined them. We used AI because the process mirrors what the platform does with financial data. The finished mark still feels human.
Unleash
We turned the story into an identity as inventive as the product.
Logo
We fed Haydn's best-known work, The Creation, into an AI model to generate original data visualisations, then simplified and refined them. We used AI because the process mirrors what the platform does with financial data. The finished mark still feels human.
Unleash
We turned the story into an identity as inventive as the product.
Logo
We fed Haydn's best-known work, The Creation, into an AI model to generate original data visualisations, then simplified and refined them. We used AI because the process mirrors what the platform does with financial data. The finished mark still feels human.
Design system
A calm, structured visual world that runs from data-led motion to a clean digital interface that's easy to use.
Design system
A calm, structured visual world that runs from data-led motion to a clean digital interface that's easy to use.
Design system
A calm, structured visual world that runs from data-led motion to a clean digital interface that's easy to use.
Voice
Direct and confident. Haydn talks about AI with authority and leaves out the jargon.
Voice
Direct and confident. Haydn talks about AI with authority and leaves out the jargon.
Voice
Direct and confident. Haydn talks about AI with authority and leaves out the jargon.
Launch
We handed Haydn a complete brand toolkit, with identity, guidelines and digital assets, so the brand was consistent from day one. The team has what it needs to apply the brand across every platform and document.
Launch
We handed Haydn a complete brand toolkit, with identity, guidelines and digital assets, so the brand was consistent from day one. The team has what it needs to apply the brand across every platform and document.
Launch
We handed Haydn a complete brand toolkit, with identity, guidelines and digital assets, so the brand was consistent from day one. The team has what it needs to apply the brand across every platform and document.
Grow
The rebrand gave Haydn credibility in a noisy AI market from the start. It has since helped Haydn bring in top-tier backers and win the trust of enterprise clients.
Grow
The rebrand gave Haydn credibility in a noisy AI market from the start. It has since helped Haydn bring in top-tier backers and win the trust of enterprise clients.
Grow
The rebrand gave Haydn credibility in a noisy AI market from the start. It has since helped Haydn bring in top-tier backers and win the trust of enterprise clients.