The Real ROI of Branding: Dip's £5M Growth Story

I just got sent Dip's sales graph. From launch in 2023, they're projected to hit £5 million by the end of this year.

There's a little marker on there showing when we partnered with them to rebrand the business.

I'd love to say all of that growth was down to Blink Twice. But of course the truth is, it wasn't. It's founder Charlie and the brilliant Dip team putting in the graft day in and day out. Building amazing products. Talking to customers. Making the hard calls.

What I do see in that graph though? The compounding effect of branding when done right.

You can see the full project case study here.

The Problem With Measuring Brand

Unlike ads or marketing campaigns, branding has always struggled to show ROI on a chart. You can't draw a straight line from a new logo to revenue. The impact is harder to track, slower to compound, tricky to isolate.

That's what I created Blink Twice to change.

Because here's what we've learned working with early-stage brands: when brand strategy and identity are aligned, they don't directly drive sales. They give brilliant teams the ecosystem to go and win.

Sharp positioning makes every conversation easier. A distinctive identity makes every touchpoint work harder. A clear story makes every piece of content more effective. It compounds.

Dip didn't grow because we changed their color palette. They grew because we unlocked a brand system that let them show up consistently, confidently, and distinctively across every channel. That clarity gave the team the perfect vehicle to scale without losing what made them special in the first place.

Why Early-Stage Brands Win

The brands that break through aren't always the ones with the biggest budgets. They're the ones that understand brand as key infrastructure.

When you're small, your brand has to work harder than anyone else's. You don't have the budget for mass awareness. You can't afford mediocre conversion rates. Every impression needs to count. Every touchpoint needs to convert.

That's where strategic branding becomes a growth multiplier. It doesn't replace good products or smart distribution. It amplifies them.

The early-stage brands that lean into this are the ones that break through the noise. Not because their logo is prettier. Because their entire brand ecosystem stands out and is built to scale from day one.

What's Next for Dip

We're excited to announce we'll be working with Dip again to refine their brand for the next stage of growth.

As they scale from £5 million toward their next milestone, the brand needs to evolve too. New audiences. New channels. New positioning challenges. 

That's the reality of growth-stage branding. It's not one and done. It's a partnership that evolves as the business does.

We'll report back on the results.

Ready to unlock your next stage of growth? Get in touch