Dip
Dip unlocked the health of the home with a rebrand that redefined laundry as part of the wellness movement.
Dip
Dip unlocked the health of the home with a rebrand that redefined laundry as part of the wellness movement.
Dip
Dip unlocked the health of the home with a rebrand that redefined laundry as part of the wellness movement.
Dip
Dip unlocked the health of the home with a rebrand that redefined laundry as part of the wellness movement.
The home cleaning industry has normalised toxic chemicals and misleading claims for decades. Competitors looked either clinical or greenwashed, leaving consumers with no brand they could truly trust.
Dip set out to challenge Big Laundry, exposing hidden health risks and creating safer, more joyful alternatives.
The Partnership
We reimagined Dip’s brand identity from the ground up: strategy, messaging, packaging and identity design across laundry, cleaning sprays, and dishwashing strips.
The goal: elevate Dip beyond the category by borrowing codes from beauty and lifestyle, creating a brand that felt both credible and desirable.
$5m in 18 months
From £1m to £5m revenue in 18 months post brand launch.
Overview
The home cleaning industry has normalised toxic chemicals and misleading claims for decades. Competitors looked either clinical or greenwashed, leaving consumers with no brand they could truly trust.
Dip set out to challenge Big Laundry, exposing hidden health risks and creating safer, more joyful alternatives.
The Partnership
We reimagined Dip’s brand identity from the ground up: strategy, messaging, packaging and identity design across laundry, cleaning sprays, and dishwashing strips.
The goal: elevate Dip beyond the category by borrowing codes from beauty and lifestyle, creating a brand that felt both credible and desirable.
$5m in 18 months
From £1m to £5m revenue in 18 months post brand launch.
Overview
The home cleaning industry has normalised toxic chemicals and misleading claims for decades. Competitors looked either clinical or greenwashed, leaving consumers with no brand they could truly trust.
Dip set out to challenge Big Laundry, exposing hidden health risks and creating safer, more joyful alternatives.
The Partnership
We reimagined Dip’s brand identity from the ground up: strategy, messaging, packaging and identity design across laundry, cleaning sprays, and dishwashing strips.
The goal: elevate Dip beyond the category by borrowing codes from beauty and lifestyle, creating a brand that felt both credible and desirable.
$5m in 18 months
From £1m to £5m revenue in 18 months post brand launch.
Overview
The home cleaning industry has normalised toxic chemicals and misleading claims for decades. Competitors looked either clinical or greenwashed, leaving consumers with no brand they could truly trust.
Dip set out to challenge Big Laundry, exposing hidden health risks and creating safer, more joyful alternatives.
The Partnership
We reimagined Dip’s brand identity from the ground up: strategy, messaging, packaging and identity design across laundry, cleaning sprays, and dishwashing strips.
The goal: elevate Dip beyond the category by borrowing codes from beauty and lifestyle, creating a brand that felt both credible and desirable.
$5m in 18 months
From £1m to £5m revenue in 18 months post brand launch.
Overview
Unlock
We uncovered Dip’s story as the first true home wellness brand. Cleaning has long lagged behind beauty and personal health in education and innovation. Dip’s purpose was clear: redefine the “health of the home” by exposing what’s broken, delivering safer solutions, and doing it with honesty and joy.
Science-backed health, delivered with warmth and joy.
The Idea
Unlock
We uncovered Dip’s story as the first true home wellness brand. Cleaning has long lagged behind beauty and personal health in education and innovation. Dip’s purpose was clear: redefine the “health of the home” by exposing what’s broken, delivering safer solutions, and doing it with honesty and joy.
Science-backed health, delivered with warmth and joy.
The Idea
Unlock
We uncovered Dip’s story as the first true home wellness brand. Cleaning has long lagged behind beauty and personal health in education and innovation. Dip’s purpose was clear: redefine the “health of the home” by exposing what’s broken, delivering safer solutions, and doing it with honesty and joy.
Science-backed health, delivered with warmth and joy.
The Idea
Unlock
We uncovered Dip’s story as the first true home wellness brand. Cleaning has long lagged behind beauty and personal health in education and innovation. Dip’s purpose was clear: redefine the “health of the home” by exposing what’s broken, delivering safer solutions, and doing it with honesty and joy.
Science-backed health, delivered with warmth and joy.
The Idea
Unleash
We designed a brand that could credibly take on Big Laundry and win.
The refreshed logotype builds on the act behind the name, a gentle dip, visually linking the identity to the everyday ritual of laundry and the idea of cleaning made simple.
Logo
Unleash
We designed a brand that could credibly take on Big Laundry and win.
The refreshed logotype builds on the act behind the name, a gentle dip, visually linking the identity to the everyday ritual of laundry and the idea of cleaning made simple.
Logo
Unleash
We designed a brand that could credibly take on Big Laundry and win.
The refreshed logotype builds on the act behind the name, a gentle dip, visually linking the identity to the everyday ritual of laundry and the idea of cleaning made simple.
Logo
Unleash
We designed a brand that could credibly take on Big Laundry and win.
The refreshed logotype builds on the act behind the name, a gentle dip, visually linking the identity to the everyday ritual of laundry and the idea of cleaning made simple.
Logo
We developed sky-inspired product visuals that made Dip feel fresh, light and aspirational. By moving away from traditional, clinical shots, the assets aligned the brand with wellness and lifestyle rather than just cleaning.
Visual & Product Assets
We developed sky-inspired product visuals that made Dip feel fresh, light and aspirational. By moving away from traditional, clinical shots, the assets aligned the brand with wellness and lifestyle rather than just cleaning.
Visual & Product Assets
We developed sky-inspired product visuals that made Dip feel fresh, light and aspirational. By moving away from traditional, clinical shots, the assets aligned the brand with wellness and lifestyle rather than just cleaning.
Visual & Product Assets
We developed sky-inspired product visuals that made Dip feel fresh, light and aspirational. By moving away from traditional, clinical shots, the assets aligned the brand with wellness and lifestyle rather than just cleaning.
Visual & Product Assets
We developed sky-inspired product visuals that made Dip feel fresh, light and aspirational. By moving away from traditional, clinical shots, the assets aligned the brand with wellness and lifestyle rather than just cleaning.
Visual & Product Assets
A wellness-driven system that turned cleaning into lifestyle. The signature ‘dip’ typography flows through the packaging, paired with calm colours and honest design that make non-toxic living feel clear, joyful, and trustworthy.
Packaging System
A wellness-driven system that turned cleaning into lifestyle. The signature ‘dip’ typography flows through the packaging, paired with calm colours and honest design that make non-toxic living feel clear, joyful, and trustworthy.
Packaging System
A wellness-driven system that turned cleaning into lifestyle. The signature ‘dip’ typography flows through the packaging, paired with calm colours and honest design that make non-toxic living feel clear, joyful, and trustworthy.
Packaging System
A wellness-driven system that turned cleaning into lifestyle. The signature ‘dip’ typography flows through the packaging, paired with calm colours and honest design that make non-toxic living feel clear, joyful, and trustworthy.
Packaging System
A wellness-driven system that turned cleaning into lifestyle. The signature ‘dip’ typography flows through the packaging, paired with calm colours and honest design that make non-toxic living feel clear, joyful, and trustworthy.
Packaging System
Launch
We rolled out the new identity across Dip’s product portfolio, e-commerce, investor decks, and marketing channels. With packaging as the hero touchpoint, the launch gave Dip instant distinction in a crowded, undifferentiated market.
Launch
We rolled out the new identity across Dip’s product portfolio, e-commerce, investor decks, and marketing channels. With packaging as the hero touchpoint, the launch gave Dip instant distinction in a crowded, undifferentiated market.
Launch
We rolled out the new identity across Dip’s product portfolio, e-commerce, investor decks, and marketing channels. With packaging as the hero touchpoint, the launch gave Dip instant distinction in a crowded, undifferentiated market.
Launch
We rolled out the new identity across Dip’s product portfolio, e-commerce, investor decks, and marketing channels. With packaging as the hero touchpoint, the launch gave Dip instant distinction in a crowded, undifferentiated market.
Launch
We rolled out the new identity across Dip’s product portfolio, e-commerce, investor decks, and marketing channels. With packaging as the hero touchpoint, the launch gave Dip instant distinction in a crowded, undifferentiated market.
Grow
Dip grew from £1m to £5m in revenue within 18 months, with sales tripling in the first month after launch. That trajectory is first and foremost a credit to the Dip team, who are building and scaling a great product. What the numbers also show is the compounding effect Blue Ocean Branding can have on a businesses growth.
Today, Dip is recognised as the fastest-growing laundry strips brand in the UK. A challenger on track to lead the health of the home.
"The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before."
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonnel
Founder & CEO, Dip
Grow
Dip grew from £1m to £5m in revenue within 18 months, with sales tripling in the first month after launch. That trajectory is first and foremost a credit to the Dip team, who are building and scaling a great product. What the numbers also show is the compounding effect Blue Ocean Branding can have on a businesses growth.
Today, Dip is recognised as the fastest-growing laundry strips brand in the UK. A challenger on track to lead the health of the home.
"The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before."
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonnel
Founder & CEO, Dip
Grow
Dip grew from £1m to £5m in revenue within 18 months, with sales tripling in the first month after launch. That trajectory is first and foremost a credit to the Dip team, who are building and scaling a great product. What the numbers also show is the compounding effect Blue Ocean Branding can have on a businesses growth.
Today, Dip is recognised as the fastest-growing laundry strips brand in the UK. A challenger on track to lead the health of the home.
"The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before."
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonnel
Founder & CEO, Dip
Grow
Dip grew from £1m to £5m in revenue within 18 months, with sales tripling in the first month after launch. That trajectory is first and foremost a credit to the Dip team, who are building and scaling a great product. What the numbers also show is the compounding effect Blue Ocean Branding can have on a businesses growth.
Today, Dip is recognised as the fastest-growing laundry strips brand in the UK. A challenger on track to lead the health of the home.
"The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before."
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonnel
Founder & CEO, Dip
Grow
Dip grew from £1m to £5m in revenue within 18 months, with sales tripling in the first month after launch. That trajectory is first and foremost a credit to the Dip team, who are building and scaling a great product. What the numbers also show is the compounding effect Blue Ocean Branding can have on a businesses growth.
Today, Dip is recognised as the fastest-growing laundry strips brand in the UK. A challenger on track to lead the health of the home.
"The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before."
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonnel
Founder & CEO, Dip
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London