COAG
Camden Open Air Gallery unlocked a movement. With an identity that turned Camden’s shutters into a gallery for artists.
COAG
Camden Open Air Gallery unlocked a movement. With an identity that turned Camden’s shutters into a gallery for artists.
COAG
Camden Open Air Gallery unlocked a movement. With an identity that turned Camden’s shutters into a gallery for artists.
COAG
Camden Open Air Gallery unlocked a movement. With an identity that turned Camden’s shutters into a gallery for artists.
Born out of lockdown, Camden Open Air Gallery began by paying artists to paint the high street’s shutters while shops were closed. What started as a community initiative quickly became a cultural landmark.
Now a gallery, event space, and café in the heart of Camden. The brand needed an identity that reflected its graffiti roots, while scaling into a recognisable gallery brand.
The Partnership
We created an identity that captured Camden’s rebellious energy while building a system that could grow with the gallery. Logos inspired by the original shutter paintings were expanded into a flexible system for events, merch, and exhibitions.
Cultural Status Secured
Secured government funding after the rebrand helped elevat COAG from a local initiative to a recognised cultural institution.
Overview
Born out of lockdown, Camden Open Air Gallery began by paying artists to paint the high street’s shutters while shops were closed. What started as a community initiative quickly became a cultural landmark.
Now a gallery, event space, and café in the heart of Camden. The brand needed an identity that reflected its graffiti roots, while scaling into a recognisable gallery brand.
The Partnership
We created an identity that captured Camden’s rebellious energy while building a system that could grow with the gallery. Logos inspired by the original shutter paintings were expanded into a flexible system for events, merch, and exhibitions.
Cultural Status Secured
Secured government funding after the rebrand helped elevat COAG from a local initiative to a recognised cultural institution.
Overview
Born out of lockdown, Camden Open Air Gallery began by paying artists to paint the high street’s shutters while shops were closed. What started as a community initiative quickly became a cultural landmark.
Now a gallery, event space, and café in the heart of Camden. The brand needed an identity that reflected its graffiti roots, while scaling into a recognisable gallery brand.
The Partnership
We created an identity that captured Camden’s rebellious energy while building a system that could grow with the gallery. Logos inspired by the original shutter paintings were expanded into a flexible system for events, merch, and exhibitions.
Cultural Status Secured
Secured government funding after the rebrand helped elevat COAG from a local initiative to a recognised cultural institution.
Overview
Born out of lockdown, Camden Open Air Gallery began by paying artists to paint the high street’s shutters while shops were closed. What started as a community initiative quickly became a cultural landmark.
Now a gallery, event space, and café in the heart of Camden. The brand needed an identity that reflected its graffiti roots, while scaling into a recognisable gallery brand.
The Partnership
We created an identity that captured Camden’s rebellious energy while building a system that could grow with the gallery. Logos inspired by the original shutter paintings were expanded into a flexible system for events, merch, and exhibitions.
Cultural Status Secured
Secured government funding after the rebrand helped elevat COAG from a local initiative to a recognised cultural institution.
Overview
Unlock
We uncovered the founding story: during lockdown, Camden became an open-air gallery as artists transformed shutters into canvases. That raw, rebellious spirit became the foundation of the brand.
For the artists. A gallery born on the streets, built for the community.
The Idea
Unlock
We uncovered the founding story: during lockdown, Camden became an open-air gallery as artists transformed shutters into canvases. That raw, rebellious spirit became the foundation of the brand.
For the artists. A gallery born on the streets, built for the community.
The Idea
Unlock
We uncovered the founding story: during lockdown, Camden became an open-air gallery as artists transformed shutters into canvases. That raw, rebellious spirit became the foundation of the brand.
For the artists. A gallery born on the streets, built for the community.
The Idea
Unlock
We uncovered the founding story: during lockdown, Camden became an open-air gallery as artists transformed shutters into canvases. That raw, rebellious spirit became the foundation of the brand.
For the artists. A gallery born on the streets, built for the community.
The Idea
Unleash
We built an identity that captured Camden’s raw creative energy, bold, adaptable, and designed to live on the streets as much as in the gallery.
Two core logos: one for the parent company origin Camden Open Air Gallery, inspired by shutters and spray paint, and a second for the acronym COAG, reflecting the gallery’s evolution.
Logo System
Unleash
We built an identity that captured Camden’s raw creative energy, bold, adaptable, and designed to live on the streets as much as in the gallery.
Two core logos: one for the parent company origin Camden Open Air Gallery, inspired by shutters and spray paint, and a second for the acronym COAG, reflecting the gallery’s evolution.
Logo System
Unleash
We built an identity that captured Camden’s raw creative energy, bold, adaptable, and designed to live on the streets as much as in the gallery.
Two core logos: one for the parent company origin Camden Open Air Gallery, inspired by shutters and spray paint, and a second for the acronym COAG, reflecting the gallery’s evolution.
Logo System
Unleash
We built an identity that captured Camden’s raw creative energy, bold, adaptable, and designed to live on the streets as much as in the gallery.
Two core logos: one for the parent company origin Camden Open Air Gallery, inspired by shutters and spray paint, and a second for the acronym COAG, reflecting the gallery’s evolution.
Logo System
In collaboration with graffiti and typography designers, we created 2D, 3D, and cartoon versions of the COAG logo. These were designed to be tagged, sprayed, and customised. Turning the logo into street art in its own right.
Logo System
In collaboration with graffiti and typography designers, we created 2D, 3D, and cartoon versions of the COAG logo. These were designed to be tagged, sprayed, and customised. Turning the logo into street art in its own right.
Logo System
In collaboration with graffiti and typography designers, we created 2D, 3D, and cartoon versions of the COAG logo. These were designed to be tagged, sprayed, and customised. Turning the logo into street art in its own right.
Logo System
In collaboration with graffiti and typography designers, we created 2D, 3D, and cartoon versions of the COAG logo. These were designed to be tagged, sprayed, and customised. Turning the logo into street art in its own right.
Logo System
A scalable system that felt raw and rebellious while giving the gallery a distinct, consistent presence across events, merch, and content.
Visual Identity
A scalable system that felt raw and rebellious while giving the gallery a distinct, consistent presence across events, merch, and content.
Visual Identity
A scalable system that felt raw and rebellious while giving the gallery a distinct, consistent presence across events, merch, and content.
Visual Identity
A scalable system that felt raw and rebellious while giving the gallery a distinct, consistent presence across events, merch, and content.
Visual Identity
Launch
The identity rolled out across posters, exhibitions, and merchandise to establish the gallery as a Camden landmark that stood apart from traditional art spaces.
Launch
The identity rolled out across posters, exhibitions, and merchandise to establish the gallery as a Camden landmark that stood apart from traditional art spaces.
Launch
The identity rolled out across posters, exhibitions, and merchandise to establish the gallery as a Camden landmark that stood apart from traditional art spaces.
Launch
The identity rolled out across posters, exhibitions, and merchandise to establish the gallery as a Camden landmark that stood apart from traditional art spaces.
Grow
Five years on, Camden Open Air Gallery continues to thrive as a hub for London’s street art. From its origins on high street shutters to a permanent gallery, café, and event space, the brand has become a platform for artists to showcase, collaborate, and grow.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO Camden Open Air Gallery
"Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities."
Maddie Brown
Head of Operations Camden Open Air Gallery
Grow
Five years on, Camden Open Air Gallery continues to thrive as a hub for London’s street art. From its origins on high street shutters to a permanent gallery, café, and event space, the brand has become a platform for artists to showcase, collaborate, and grow.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO Camden Open Air Gallery
"Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities."
Maddie Brown
Head of Operations Camden Open Air Gallery
Grow
Five years on, Camden Open Air Gallery continues to thrive as a hub for London’s street art. From its origins on high street shutters to a permanent gallery, café, and event space, the brand has become a platform for artists to showcase, collaborate, and grow.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO Camden Open Air Gallery
"Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities."
Maddie Brown
Head of Operations Camden Open Air Gallery
Grow
Five years on, Camden Open Air Gallery continues to thrive as a hub for London’s street art. From its origins on high street shutters to a permanent gallery, café, and event space, the brand has become a platform for artists to showcase, collaborate, and grow.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO Camden Open Air Gallery
"Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities."
Maddie Brown
Head of Operations Camden Open Air Gallery
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London