COAG
Camden Open Air Gallery turned the high street's shutters into a gallery for artists.
COAG
Camden Open Air Gallery turned the high street's shutters into a gallery for artists.
COAG
Camden Open Air Gallery turned the high street's shutters into a gallery for artists.
Camden Open Air Gallery started in lockdown, paying artists to paint the high street's shutters while the shops were closed. The community project quickly became a cultural landmark.
Today it's a gallery, event space and café in the middle of Camden. It needed an identity that kept its graffiti roots while it grew into a recognisable gallery brand.
Overview
We built an identity with Camden's rebellious energy and a system that grows with the gallery. Logos inspired by the original shutter paintings became a flexible system for events, merch and exhibitions.
Cultural status secured. After the rebrand, COAG secured government funding and moved from a local project to a recognised cultural institution.
Camden Open Air Gallery started in lockdown, paying artists to paint the high street's shutters while the shops were closed. The community project quickly became a cultural landmark.
Today it's a gallery, event space and café in the middle of Camden. It needed an identity that kept its graffiti roots while it grew into a recognisable gallery brand.
Overview
We built an identity with Camden's rebellious energy and a system that grows with the gallery. Logos inspired by the original shutter paintings became a flexible system for events, merch and exhibitions.
Cultural status secured. After the rebrand, COAG secured government funding and moved from a local project to a recognised cultural institution.
Camden Open Air Gallery started in lockdown, paying artists to paint the high street's shutters while the shops were closed. The community project quickly became a cultural landmark.
Today it's a gallery, event space and café in the middle of Camden. It needed an identity that kept its graffiti roots while it grew into a recognisable gallery brand.
Overview
We built an identity with Camden's rebellious energy and a system that grows with the gallery. Logos inspired by the original shutter paintings became a flexible system for events, merch and exhibitions.
Cultural status secured. After the rebrand, COAG secured government funding and moved from a local project to a recognised cultural institution.
Unlock
The founding story was the brand. In lockdown, Camden became an open-air gallery as artists turned shutters into canvases, and that raw, rebellious spirit is what we built on.
The Idea
For the artists. A gallery born on the streets, built for the community.
Unlock
The founding story was the brand. In lockdown, Camden became an open-air gallery as artists turned shutters into canvases, and that raw, rebellious spirit is what we built on.
The Idea
For the artists. A gallery born on the streets, built for the community.
Unlock
The founding story was the brand. In lockdown, Camden became an open-air gallery as artists turned shutters into canvases, and that raw, rebellious spirit is what we built on.
The Idea
For the artists. A gallery born on the streets, built for the community.
Unleash
We built an identity with Camden's raw creative energy, made to live on the streets as much as in the gallery.
Logo system
Two core logos. One for the parent brand, Camden Open Air Gallery, inspired by shutters and spray paint. A second for the acronym COAG, which reflects how the gallery has grown.
Unleash
We built an identity with Camden's raw creative energy, made to live on the streets as much as in the gallery.
Logo system
Two core logos. One for the parent brand, Camden Open Air Gallery, inspired by shutters and spray paint. A second for the acronym COAG, which reflects how the gallery has grown.
Unleash
We built an identity with Camden's raw creative energy, made to live on the streets as much as in the gallery.
Logo system
Two core logos. One for the parent brand, Camden Open Air Gallery, inspired by shutters and spray paint. A second for the acronym COAG, which reflects how the gallery has grown.
Street versions
With graffiti artists and type designers, we made 2D, 3D and cartoon versions of the COAG logo, designed to be tagged, sprayed and customised. The logo works as street art in its own right.
Street versions
With graffiti artists and type designers, we made 2D, 3D and cartoon versions of the COAG logo, designed to be tagged, sprayed and customised. The logo works as street art in its own right.
Street versions
With graffiti artists and type designers, we made 2D, 3D and cartoon versions of the COAG logo, designed to be tagged, sprayed and customised. The logo works as street art in its own right.
Visual identity
A system that stays raw and rebellious while giving the gallery a consistent presence across events, merch and content.
Visual identity
A system that stays raw and rebellious while giving the gallery a consistent presence across events, merch and content.
Visual identity
A system that stays raw and rebellious while giving the gallery a consistent presence across events, merch and content.
Launch
The identity rolled out across posters, exhibitions and merchandise, and established the gallery as a Camden landmark that stands apart from traditional art spaces.
Launch
The identity rolled out across posters, exhibitions and merchandise, and established the gallery as a Camden landmark that stands apart from traditional art spaces.
Launch
The identity rolled out across posters, exhibitions and merchandise, and established the gallery as a Camden landmark that stands apart from traditional art spaces.
Grow
Five years on, Camden Open Air Gallery is a hub for London's street art. It has grown from high street shutters to a permanent gallery, café and event space, and gives artists a place to show work and collaborate.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO, Camden Open Air Gallery
“Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities.”
Maddie Brown
Head of Operations, Camden Open Air Gallery
Grow
Five years on, Camden Open Air Gallery is a hub for London's street art. It has grown from high street shutters to a permanent gallery, café and event space, and gives artists a place to show work and collaborate.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO, Camden Open Air Gallery
“Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities.”
Maddie Brown
Head of Operations, Camden Open Air Gallery
Grow
Five years on, Camden Open Air Gallery is a hub for London's street art. It has grown from high street shutters to a permanent gallery, café and event space, and gives artists a place to show work and collaborate.
“Before Blink Twice, it was hard to explain what COAG was in a single sentence. Now we have a clear story and a visual system that feels completely different to other arts brands, and we are rolling it out across campaigns, socials and events. Even this early, it already feels like we have our own space and it is making it much easier to build interest and momentum around what we do.”
Finn Brewster
Founder & CEO, Camden Open Air Gallery
“Partnering with Blink Twice has been a real growth lever for us. The new positioning and identity give us a point of difference in a crowded space, which is already helping us open doors with partners, attract a bigger audience and justify bigger opportunities.”
Maddie Brown
Head of Operations, Camden Open Air Gallery