La Balme
La Balme made recovery part of alpine adventure culture.
La Balme
La Balme made recovery part of alpine adventure culture.
La Balme
La Balme made recovery part of alpine adventure culture.
Extreme adventure sports push bodies to the limit. Recovery brands in the space felt clinical and out of touch with the lifestyle they claimed to serve.
La Balme set out to change that with natural remedies designed by athletes, for athletes.
Overview
We built the brand from the ground up: positioning, identity, packaging, website, event activations and global brand strategy.
World champion athletes. The brand direction attracted 20 pro athletes, including former world champions and medallists, and helped launch La Balme's flagship ski race in its first year.
Extreme adventure sports push bodies to the limit. Recovery brands in the space felt clinical and out of touch with the lifestyle they claimed to serve.
La Balme set out to change that with natural remedies designed by athletes, for athletes.
Overview
We built the brand from the ground up: positioning, identity, packaging, website, event activations and global brand strategy.
World champion athletes. The brand direction attracted 20 pro athletes, including former world champions and medallists, and helped launch La Balme's flagship ski race in its first year.
Extreme adventure sports push bodies to the limit. Recovery brands in the space felt clinical and out of touch with the lifestyle they claimed to serve.
La Balme set out to change that with natural remedies designed by athletes, for athletes.
Overview
We built the brand from the ground up: positioning, identity, packaging, website, event activations and global brand strategy.
World champion athletes. The brand direction attracted 20 pro athletes, including former world champions and medallists, and helped launch La Balme's flagship ski race in its first year.
Unlock
The story came from the founder, who grew up in freestyle skiing on the slopes of La Balme in the French Alps. The mountain gave the brand its name and its spirit.
The Idea
Natural recovery with retro mountain roots, proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
Unlock
The story came from the founder, who grew up in freestyle skiing on the slopes of La Balme in the French Alps. The mountain gave the brand its name and its spirit.
The Idea
Natural recovery with retro mountain roots, proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
Unlock
The story came from the founder, who grew up in freestyle skiing on the slopes of La Balme in the French Alps. The mountain gave the brand its name and its spirit.
The Idea
Natural recovery with retro mountain roots, proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
Unleash
We built an identity that could only belong to La Balme.
Fresh Tracks
The graphic heart of the brand, drawn from the marks skiers leave in untouched powder. It runs across packaging, digital and campaigns.
Unleash
We built an identity that could only belong to La Balme.
Fresh Tracks
The graphic heart of the brand, drawn from the marks skiers leave in untouched powder. It runs across packaging, digital and campaigns.
Unleash
We built an identity that could only belong to La Balme.
Fresh Tracks
The graphic heart of the brand, drawn from the marks skiers leave in untouched powder. It runs across packaging, digital and campaigns.
Packaging
CBD remedies, creams and lip balms, designed for clarity with a retro sports edge. Alpine colours and layered graphics tie each product to mountain culture, with the Fresh Tracks mark up front.
Packaging
CBD remedies, creams and lip balms, designed for clarity with a retro sports edge. Alpine colours and layered graphics tie each product to mountain culture, with the Fresh Tracks mark up front.
Packaging
CBD remedies, creams and lip balms, designed for clarity with a retro sports edge. Alpine colours and layered graphics tie each product to mountain culture, with the Fresh Tracks mark up front.
Art direction
Shoots for the CBD menthol recovery formula used clean mountain-summit imagery to show the balm's natural cooling effect and where the brand belongs.
Art direction
Shoots for the CBD menthol recovery formula used clean mountain-summit imagery to show the balm's natural cooling effect and where the brand belongs.
Art direction
Shoots for the CBD menthol recovery formula used clean mountain-summit imagery to show the balm's natural cooling effect and where the brand belongs.
Retro ski aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The identity draws on mountain culture, and it set La Balme apart in a crowded wellness market.
Retro ski aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The identity draws on mountain culture, and it set La Balme apart in a crowded wellness market.
Retro ski aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The identity draws on mountain culture, and it set La Balme apart in a crowded wellness market.
Launch
We launched a race alongside the product, on the slopes of La Balme mountain itself, with the brand's world-class freestyle and freeride skiers competing under the new banner. We directed the full event activation, so the launch lived on the mountain and online at the same time.
Launch
We launched a race alongside the product, on the slopes of La Balme mountain itself, with the brand's world-class freestyle and freeride skiers competing under the new banner. We directed the full event activation, so the launch lived on the mountain and online at the same time.
Launch
We launched a race alongside the product, on the slopes of La Balme mountain itself, with the brand's world-class freestyle and freeride skiers competing under the new banner. We directed the full event activation, so the launch lived on the mountain and online at the same time.
Grow
The launch rooted La Balme in extreme sports recovery. The identity, the athlete ambassadors and a race on one of skiing's best-known mountains gave the brand credibility from day one. It moved from a crowded wellness category to a recognised name in adventure sports.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Alex Mayor
Chief Marketing Officer, La Balme
Grow
The launch rooted La Balme in extreme sports recovery. The identity, the athlete ambassadors and a race on one of skiing's best-known mountains gave the brand credibility from day one. It moved from a crowded wellness category to a recognised name in adventure sports.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Alex Mayor
Chief Marketing Officer, La Balme
Grow
The launch rooted La Balme in extreme sports recovery. The identity, the athlete ambassadors and a race on one of skiing's best-known mountains gave the brand credibility from day one. It moved from a crowded wellness category to a recognised name in adventure sports.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Alex Mayor
Chief Marketing Officer, La Balme