La Balme
La Balme unlocked recovery. With a brand born from alpine heritage and the culture of extreme adventure.
La Balme
La Balme unlocked recovery. With a brand born from alpine heritage and the culture of extreme adventure.
La Balme
La Balme unlocked recovery. With a brand born from alpine heritage and the culture of extreme adventure.
La Balme
La Balme unlocked recovery. With a brand born from alpine heritage and the culture of extreme adventure.
Extreme adventure sports push bodies to the limit. But recovery brands in the space either felt clinical, generic, or disconnected from the lifestyle they claimed to serve.
La Balme set out to change that, creating natural remedies designed by athletes, for athletes.
The Partnership
We shaped the brand from the ground up: positioning, creative identity, packaging, website, event activations, and a global brand strategy.
World Champion Athletes
Brand direction attracted 20 pro athletes, including former world champions and medalist, and helped launch their flagship ski race in its first year.
Overview
Extreme adventure sports push bodies to the limit. But recovery brands in the space either felt clinical, generic, or disconnected from the lifestyle they claimed to serve.
La Balme set out to change that, creating natural remedies designed by athletes, for athletes.
The Partnership
We shaped the brand from the ground up: positioning, creative identity, packaging, website, event activations, and a global brand strategy.
World Champion Athletes
Brand direction attracted 20 pro athletes, including former world champions and medalist, and helped launch their flagship ski race in its first year.
Overview
Extreme adventure sports push bodies to the limit. But recovery brands in the space either felt clinical, generic, or disconnected from the lifestyle they claimed to serve.
La Balme set out to change that, creating natural remedies designed by athletes, for athletes.
The Partnership
We shaped the brand from the ground up: positioning, creative identity, packaging, website, event activations, and a global brand strategy.
World Champion Athletes
Brand direction attracted 20 pro athletes, including former world champions and medalist, and helped launch their flagship ski race in its first year.
Overview
Extreme adventure sports push bodies to the limit. But recovery brands in the space either felt clinical, generic, or disconnected from the lifestyle they claimed to serve.
La Balme set out to change that, creating natural remedies designed by athletes, for athletes.
The Partnership
We shaped the brand from the ground up: positioning, creative identity, packaging, website, event activations, and a global brand strategy.
World Champion Athletes
Brand direction attracted 20 pro athletes, including former world champions and medalist, and helped launch their flagship ski race in its first year.
Overview
Unlock
We uncovered the founder’s story: from the world of freestyle skiing, raised on the slopes of La Balme in the French Alps. The mountain became the namesake and the spirit of the brand.
A brand rooted in retro mountain heritage, fuelled by nature, and proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
The Idea
Unlock
We uncovered the founder’s story: from the world of freestyle skiing, raised on the slopes of La Balme in the French Alps. The mountain became the namesake and the spirit of the brand.
A brand rooted in retro mountain heritage, fuelled by nature, and proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
The Idea
Unlock
We uncovered the founder’s story: from the world of freestyle skiing, raised on the slopes of La Balme in the French Alps. The mountain became the namesake and the spirit of the brand.
A brand rooted in retro mountain heritage, fuelled by nature, and proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
The Idea
Unlock
We uncovered the founder’s story: from the world of freestyle skiing, raised on the slopes of La Balme in the French Alps. The mountain became the namesake and the spirit of the brand.
A brand rooted in retro mountain heritage, fuelled by nature, and proven by athletes who push their bodies to the limit. If the pros trust La Balme to recover, you can too.
The Idea
Unleash
We built an identity that could only belong to La Balme.
‘Fresh Tracks’ became the graphic heartbeat of the brand: inspired by the marks left by skiers on untouched powder. Integrated across packaging, digital, and campaigns, Fresh Tracks became a distinctive visual symbol of recovery and renewal.
Fresh Tracks
Unleash
We built an identity that could only belong to La Balme.
‘Fresh Tracks’ became the graphic heartbeat of the brand: inspired by the marks left by skiers on untouched powder. Integrated across packaging, digital, and campaigns, Fresh Tracks became a distinctive visual symbol of recovery and renewal.
Fresh Tracks
Unleash
We built an identity that could only belong to La Balme.
‘Fresh Tracks’ became the graphic heartbeat of the brand: inspired by the marks left by skiers on untouched powder. Integrated across packaging, digital, and campaigns, Fresh Tracks became a distinctive visual symbol of recovery and renewal.
Fresh Tracks
Unleash
We built an identity that could only belong to La Balme.
‘Fresh Tracks’ became the graphic heartbeat of the brand: inspired by the marks left by skiers on untouched powder. Integrated across packaging, digital, and campaigns, Fresh Tracks became a distinctive visual symbol of recovery and renewal.
Fresh Tracks
CBD remedies, creams, and lip balms were designed with functional clarity and a retro-sport edge. Alpine colours and layered graphics gave each product a strong link to mountain culture, with the signature Fresh Tracks mark featured prominently.
Packaging
CBD remedies, creams, and lip balms were designed with functional clarity and a retro-sport edge. Alpine colours and layered graphics gave each product a strong link to mountain culture, with the signature Fresh Tracks mark featured prominently.
Packaging
CBD remedies, creams, and lip balms were designed with functional clarity and a retro-sport edge. Alpine colours and layered graphics gave each product a strong link to mountain culture, with the signature Fresh Tracks mark featured prominently.
Packaging
CBD remedies, creams, and lip balms were designed with functional clarity and a retro-sport edge. Alpine colours and layered graphics gave each product a strong link to mountain culture, with the signature Fresh Tracks mark featured prominently.
Packaging
Part of the mountain-inspired aesthetic included shoots that brought to life La Balme’s CBD menthol recovery formula. The clean visuals mountain summit visuals captured both the balm’s natural cooling properties and brand positioning.
Art Direction
Part of the mountain-inspired aesthetic included shoots that brought to life La Balme’s CBD menthol recovery formula. The clean visuals mountain summit visuals captured both the balm’s natural cooling properties and brand positioning.
Art Direction
Part of the mountain-inspired aesthetic included shoots that brought to life La Balme’s CBD menthol recovery formula. The clean visuals mountain summit visuals captured both the balm’s natural cooling properties and brand positioning.
Art Direction
Part of the mountain-inspired aesthetic included shoots that brought to life La Balme’s CBD menthol recovery formula. The clean visuals mountain summit visuals captured both the balm’s natural cooling properties and brand positioning.
Art Direction
Part of the mountain-inspired aesthetic included shoots that brought to life La Balme’s CBD menthol recovery formula. The clean visuals mountain summit visuals captured both the balm’s natural cooling properties and brand positioning.
Art Direction
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The result was a bold and characterful identity, rooted in mountain and adventure culture, that helped La Balme stand out in a crowded wellness space.
Retro Ski Aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The result was a bold and characterful identity, rooted in mountain and adventure culture, that helped La Balme stand out in a crowded wellness space.
Retro Ski Aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The result was a bold and characterful identity, rooted in mountain and adventure culture, that helped La Balme stand out in a crowded wellness space.
Retro Ski Aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The result was a bold and characterful identity, rooted in mountain and adventure culture, that helped La Balme stand out in a crowded wellness space.
Retro Ski Aesthetic
We leaned into nostalgic alpine design and the spirit of sports that push athletes to their limits. The result was a bold and characterful identity, rooted in mountain and adventure culture, that helped La Balme stand out in a crowded wellness space.
Retro Ski Aesthetic
We author or evolve brand strategy that differentiates and dictates meaningful visual and verbal identities.
Visual Identity
We author or evolve brand strategy that differentiates and dictates meaningful visual and verbal identities.
Visual Identity
We author or evolve brand strategy that differentiates and dictates meaningful visual and verbal identities.
Visual Identity
We author or evolve brand strategy that differentiates and dictates meaningful visual and verbal identities.
Visual Identity
We author or evolve brand strategy that differentiates and dictates meaningful visual and verbal identities.
Visual Identity
Launch
We didn’t just launch the product. We launched a race. On the slopes of the La Balme mountain itself, with their world class freestyle and freeride skiers pushed to their limits under the new brand banner.
We directed the full event brand activation: delivering a cohesive, 360° launch that lived on the mountain as much as it did online.
Launch
We didn’t just launch the product. We launched a race. On the slopes of the La Balme mountain itself, with their world class freestyle and freeride skiers pushed to their limits under the new brand banner.
We directed the full event brand activation: delivering a cohesive, 360° launch that lived on the mountain as much as it did online.
Launch
We didn’t just launch the product. We launched a race. On the slopes of the La Balme mountain itself, with their world class freestyle and freeride skiers pushed to their limits under the new brand banner.
We directed the full event brand activation: delivering a cohesive, 360° launch that lived on the mountain as much as it did online.
Launch
We didn’t just launch the product. We launched a race. On the slopes of the La Balme mountain itself, with their world class freestyle and freeride skiers pushed to their limits under the new brand banner.
We directed the full event brand activation: delivering a cohesive, 360° launch that lived on the mountain as much as it did online.
Launch
We didn’t just launch the product. We launched a race. On the slopes of the La Balme mountain itself, with their world class freestyle and freeride skiers pushed to their limits under the new brand banner.
We directed the full event brand activation: delivering a cohesive, 360° launch that lived on the mountain as much as it did online.
Grow
The launch rooted La Balme in extreme sports recovery. A distinctive identity, athlete ambassadors, and the race on one of skiing’s most iconic mountains gave the brand instant credibility. From a crowded wellness category to a recognised player in adventure sports, La Balme has built a foundation for global growth.
Today, new partnerships, products, and events continue to prove the promise: if the pros use it, you can recover like one.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Cormac Haughton
Chief Marketing Officer, La Balme
Grow
The launch rooted La Balme in extreme sports recovery. A distinctive identity, athlete ambassadors, and the race on one of skiing’s most iconic mountains gave the brand instant credibility. From a crowded wellness category to a recognised player in adventure sports, La Balme has built a foundation for global growth.
Today, new partnerships, products, and events continue to prove the promise: if the pros use it, you can recover like one.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Cormac Haughton
Chief Marketing Officer, La Balme
Grow
The launch rooted La Balme in extreme sports recovery. A distinctive identity, athlete ambassadors, and the race on one of skiing’s most iconic mountains gave the brand instant credibility. From a crowded wellness category to a recognised player in adventure sports, La Balme has built a foundation for global growth.
Today, new partnerships, products, and events continue to prove the promise: if the pros use it, you can recover like one.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Cormac Haughton
Chief Marketing Officer, La Balme
Grow
The launch rooted La Balme in extreme sports recovery. A distinctive identity, athlete ambassadors, and the race on one of skiing’s most iconic mountains gave the brand instant credibility. From a crowded wellness category to a recognised player in adventure sports, La Balme has built a foundation for global growth.
Today, new partnerships, products, and events continue to prove the promise: if the pros use it, you can recover like one.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Cormac Haughton
Chief Marketing Officer, La Balme
Grow
The launch rooted La Balme in extreme sports recovery. A distinctive identity, athlete ambassadors, and the race on one of skiing’s most iconic mountains gave the brand instant credibility. From a crowded wellness category to a recognised player in adventure sports, La Balme has built a foundation for global growth.
Today, new partnerships, products, and events continue to prove the promise: if the pros use it, you can recover like one.
“Working with Blink Twice transformed how people saw us. The new identity helped us attract world-class athletes, secure partnerships, and stand out in a crowded market.”
Nino Moreau
Founder, La Balme
“The work with Blink Twice gave us a brand with real depth and distinction. From packaging to the La Balme race, everything connects back to a clear idea. It is the foundation that will carry us into multiple European markets.”
Cormac Haughton
Chief Marketing Officer, La Balme
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:57 PM
London
12:57 PM
London
12:57 PM
London
12:57 PM
London
12:57 PM
London