4FOLDS
4FOLDS turned four independent agencies into one name a family office would trust.
4FOLDS
4FOLDS turned four independent agencies into one name a family office would trust.
4FOLDS
4FOLDS turned four independent agencies into one name a family office would trust.
Big organisations spend six figures a month on agencies and still end up managing the gaps between them. Strategy sits with one firm, production with another, and the senior people from the pitch rarely stay on the work. 4FOLDS brings four owner-led agencies together as one team, with one point of contact.
Overview
We named 4FOLDS and built the brand from the ground up: positioning, story, identity and website.
Senior people on every brief. All four partners own their agencies, each with more than ten years in the field and a full team behind them.
Big organisations spend six figures a month on agencies and still end up managing the gaps between them. Strategy sits with one firm, production with another, and the senior people from the pitch rarely stay on the work. 4FOLDS brings four owner-led agencies together as one team, with one point of contact.
Overview
We named 4FOLDS and built the brand from the ground up: positioning, story, identity and website.
Senior people on every brief. All four partners own their agencies, each with more than ten years in the field and a full team behind them.
Big organisations spend six figures a month on agencies and still end up managing the gaps between them. Strategy sits with one firm, production with another, and the senior people from the pitch rarely stay on the work. 4FOLDS brings four owner-led agencies together as one team, with one point of contact.
Overview
We named 4FOLDS and built the brand from the ground up: positioning, story, identity and website.
Senior people on every brief. All four partners own their agencies, each with more than ten years in the field and a full team behind them.
Unlock
Firms at this level tend to fall into two camps. Consultancies have the trust and move slowly. Creative studios have the ideas and rarely get handed the big budget. Collectives sit in between and usually look like a directory. What set 4FOLDS apart was how selective the partners are about who they take on. Clubs are built on that, so we positioned it as one.
The Idea
A members' club for serious operators, with the trust of an old institution and four senior teams behind it.
Unlock
Firms at this level tend to fall into two camps. Consultancies have the trust and move slowly. Creative studios have the ideas and rarely get handed the big budget. Collectives sit in between and usually look like a directory. What set 4FOLDS apart was how selective the partners are about who they take on. Clubs are built on that, so we positioned it as one.
The Idea
A members' club for serious operators, with the trust of an old institution and four senior teams behind it.
Unlock
Firms at this level tend to fall into two camps. Consultancies have the trust and move slowly. Creative studios have the ideas and rarely get handed the big budget. Collectives sit in between and usually look like a directory. What set 4FOLDS apart was how selective the partners are about who they take on. Clubs are built on that, so we positioned it as one.
The Idea
A members' club for serious operators, with the trust of an old institution and four senior teams behind it.
Unleash
We wanted the brand to look established from day one, and made by hand at a time when so much branding looks generated.
The crest
Pegasus has stood for imagination and inspiration since Greek myth, where a strike of its hoof opened the spring of the Muses. It also flies, which gave us the two things 4FOLDS offers: a view from above the business, and the lift that carries it to its next stage. Drawn like an old engraving, it speaks the heraldic language family offices already trust.
Unleash
We wanted the brand to look established from day one, and made by hand at a time when so much branding looks generated.
The crest
Pegasus has stood for imagination and inspiration since Greek myth, where a strike of its hoof opened the spring of the Muses. It also flies, which gave us the two things 4FOLDS offers: a view from above the business, and the lift that carries it to its next stage. Drawn like an old engraving, it speaks the heraldic language family offices already trust.
Unleash
We wanted the brand to look established from day one, and made by hand at a time when so much branding looks generated.
The crest
Pegasus has stood for imagination and inspiration since Greek myth, where a strike of its hoof opened the spring of the Muses. It also flies, which gave us the two things 4FOLDS offers: a view from above the business, and the lift that carries it to its next stage. Drawn like an old engraving, it speaks the heraldic language family offices already trust.
The texture library
We searched classical paintings for Pegasus and other winged horses, then built a library of textures from them. Set under a fine grid, they became the backgrounds of the identity, so the myth sits behind every page.
The texture library
We searched classical paintings for Pegasus and other winged horses, then built a library of textures from them. Set under a fine grid, they became the backgrounds of the identity, so the myth sits behind every page.
The texture library
We searched classical paintings for Pegasus and other winged horses, then built a library of textures from them. Set under a fine grid, they became the backgrounds of the identity, so the myth sits behind every page.
Colour
We wanted one colour to become the brand's signal. Consultancies live in navy and tech lives in blue, so we chose a bright orange against black and off-white. It brings the energy of a studio into a brand that otherwise reads like an institution.
Colour
We wanted one colour to become the brand's signal. Consultancies live in navy and tech lives in blue, so we chose a bright orange against black and off-white. It brings the energy of a studio into a brand that otherwise reads like an institution.
Colour
We wanted one colour to become the brand's signal. Consultancies live in navy and tech lives in blue, so we chose a bright orange against black and off-white. It brings the energy of a studio into a brand that otherwise reads like an institution.
Website
Built like a curated magazine, with no list of services. One view shows how the four partners fit together, and client work sits in tight cards with very little copy.
Website
Built like a curated magazine, with no list of services. One view shows how the four partners fit together, and client work sits in tight cards with very little copy.
Website
Built like a curated magazine, with no list of services. One view shows how the four partners fit together, and client work sits in tight cards with very little copy.
Launch
4FOLDS launches in London at the end of 2026.
Launch
4FOLDS launches in London at the end of 2026.
Launch
4FOLDS launches in London at the end of 2026.
Grow
After London, 4FOLDS plans to expand across the UK and into Canada, adding partners as it grows.
Grow
After London, 4FOLDS plans to expand across the UK and into Canada, adding partners as it grows.
Grow
After London, 4FOLDS plans to expand across the UK and into Canada, adding partners as it grows.
