TikTok Fitness
TikTok unlocked fitness culture. With a high-energy identity and campaign concept designed to own the New Year fitness conversation.
TikTok Fitness
TikTok unlocked fitness culture. With a high-energy identity and campaign concept designed to own the New Year fitness conversation.
TikTok Fitness
TikTok unlocked fitness culture. With a high-energy identity and campaign concept designed to own the New Year fitness conversation.
TikTok Fitness
TikTok unlocked fitness culture. With a high-energy identity and campaign concept designed to own the New Year fitness conversation.
January is when fitness culture peaks, but it’s also when resolutions fail.
TikTok wanted to flip that script, positioning the platform as the home of fitness culture with an identity bold enough to inspire creators and credible enough to win over global partners.
The Partnership
We created a standalone identity and campaign concept for TikTok Fitness, blending TikTok’s DNA with a comic book aesthetic that made fitness feel playful, social, and unstoppable. At its core was the rallying cry Flip the Script #2025, turning fitness resolutions into a cultural movement powered by creators.
Global Pitch
The identity became central to the positioning of TikTok’s global partnership pitch, generating positive traction with Nike, Adidas, and Gymshark.
Overview
January is when fitness culture peaks, but it’s also when resolutions fail.
TikTok wanted to flip that script, positioning the platform as the home of fitness culture with an identity bold enough to inspire creators and credible enough to win over global partners.
The Partnership
We created a standalone identity and campaign concept for TikTok Fitness, blending TikTok’s DNA with a comic book aesthetic that made fitness feel playful, social, and unstoppable. At its core was the rallying cry Flip the Script #2025, turning fitness resolutions into a cultural movement powered by creators.
Global Pitch
The identity became central to the positioning of TikTok’s global partnership pitch, generating positive traction with Nike, Adidas, and Gymshark.
Overview
January is when fitness culture peaks, but it’s also when resolutions fail.
TikTok wanted to flip that script, positioning the platform as the home of fitness culture with an identity bold enough to inspire creators and credible enough to win over global partners.
The Partnership
We created a standalone identity and campaign concept for TikTok Fitness, blending TikTok’s DNA with a comic book aesthetic that made fitness feel playful, social, and unstoppable. At its core was the rallying cry Flip the Script #2025, turning fitness resolutions into a cultural movement powered by creators.
Global Pitch
The identity became central to the positioning of TikTok’s global partnership pitch, generating positive traction with Nike, Adidas, and Gymshark.
Overview
January is when fitness culture peaks, but it’s also when resolutions fail.
TikTok wanted to flip that script, positioning the platform as the home of fitness culture with an identity bold enough to inspire creators and credible enough to win over global partners.
The Partnership
We created a standalone identity and campaign concept for TikTok Fitness, blending TikTok’s DNA with a comic book aesthetic that made fitness feel playful, social, and unstoppable. At its core was the rallying cry Flip the Script #2025, turning fitness resolutions into a cultural movement powered by creators.
Global Pitch
The identity became central to the positioning of TikTok’s global partnership pitch, generating positive traction with Nike, Adidas, and Gymshark.
Overview
Unlock
We uncovered a key insight: TikTok Fitness needed to feel like more than a campaign. It had to position TikTok as the cultural home of fitness, with an identity strong enough to stand alone, yet flexible enough to live within TikTok’s ecosystem.
High-energy, creator-driven design that made fitness feel fun, social, and unstoppable.
The Idea
Unlock
We uncovered a key insight: TikTok Fitness needed to feel like more than a campaign. It had to position TikTok as the cultural home of fitness, with an identity strong enough to stand alone, yet flexible enough to live within TikTok’s ecosystem.
High-energy, creator-driven design that made fitness feel fun, social, and unstoppable.
The Idea
Unlock
We uncovered a key insight: TikTok Fitness needed to feel like more than a campaign. It had to position TikTok as the cultural home of fitness, with an identity strong enough to stand alone, yet flexible enough to live within TikTok’s ecosystem.
High-energy, creator-driven design that made fitness feel fun, social, and unstoppable.
The Idea
Unlock
We uncovered a key insight: TikTok Fitness needed to feel like more than a campaign. It had to position TikTok as the cultural home of fitness, with an identity strong enough to stand alone, yet flexible enough to live within TikTok’s ecosystem.
High-energy, creator-driven design that made fitness feel fun, social, and unstoppable.
The Idea
Unleash
We designed an identity that pushed TikTok into new creative territory while staying true to its core brand.
Rooted in the Flip the Script campaign idea, we developed a bold visual language using dynamic panels, energetic typography, and punchy callouts. The style channelled the creator spirit, turning TikTok Fitness into something that felt like its own movement.
Comic Book Aesthetic
Unleash
We designed an identity that pushed TikTok into new creative territory while staying true to its core brand.
Rooted in the Flip the Script campaign idea, we developed a bold visual language using dynamic panels, energetic typography, and punchy callouts. The style channelled the creator spirit, turning TikTok Fitness into something that felt like its own movement.
Comic Book Aesthetic
Unleash
We designed an identity that pushed TikTok into new creative territory while staying true to its core brand.
Rooted in the Flip the Script campaign idea, we developed a bold visual language using dynamic panels, energetic typography, and punchy callouts. The style channelled the creator spirit, turning TikTok Fitness into something that felt like its own movement.
Comic Book Aesthetic
Unleash
We designed an identity that pushed TikTok into new creative territory while staying true to its core brand.
Rooted in the Flip the Script campaign idea, we developed a bold visual language using dynamic panels, energetic typography, and punchy callouts. The style channelled the creator spirit, turning TikTok Fitness into something that felt like its own movement.
Comic Book Aesthetic
We pulled from TikTok’s brand palette, but remixed it with high-energy contrasts to make the sub-brand stand out while staying recognisably TikTok.
Colour System
We pulled from TikTok’s brand palette, but remixed it with high-energy contrasts to make the sub-brand stand out while staying recognisably TikTok.
Colour System
We pulled from TikTok’s brand palette, but remixed it with high-energy contrasts to make the sub-brand stand out while staying recognisably TikTok.
Colour System
We pulled from TikTok’s brand palette, but remixed it with high-energy contrasts to make the sub-brand stand out while staying recognisably TikTok.
Colour System
We pulled from TikTok’s brand palette, but remixed it with high-energy contrasts to make the sub-brand stand out while staying recognisably TikTok.
Colour System
Built on TikTok’s type system, reimagined for impact. Headlines carried the pace and rhythm of creators in motion.
Typography
Built on TikTok’s type system, reimagined for impact. Headlines carried the pace and rhythm of creators in motion.
Typography
Built on TikTok’s type system, reimagined for impact. Headlines carried the pace and rhythm of creators in motion.
Typography
Built on TikTok’s type system, reimagined for impact. Headlines carried the pace and rhythm of creators in motion.
Typography
Built on TikTok’s type system, reimagined for impact. Headlines carried the pace and rhythm of creators in motion.
Typography
The identity was applied across the partnership pitch deck, social templates, and campaign assets, equipping TikTok to showcase its fitness ambition to some of the world’s biggest brands.
Digital Assets
The identity was applied across the partnership pitch deck, social templates, and campaign assets, equipping TikTok to showcase its fitness ambition to some of the world’s biggest brands.
Digital Assets
The identity was applied across the partnership pitch deck, social templates, and campaign assets, equipping TikTok to showcase its fitness ambition to some of the world’s biggest brands.
Digital Assets
The identity was applied across the partnership pitch deck, social templates, and campaign assets, equipping TikTok to showcase its fitness ambition to some of the world’s biggest brands.
Digital Assets
The identity was applied across the partnership pitch deck, social templates, and campaign assets, equipping TikTok to showcase its fitness ambition to some of the world’s biggest brands.
Digital Assets
Launch
The identity became central to the global partnership pitch to the likes of Nike, Adidas, and Gymshark. Though shelved due to the company’s sale, the work gained immediate traction with partners and brought to life TikTok’s ambition to be the home of fitness culture.
Launch
The identity became central to the global partnership pitch to the likes of Nike, Adidas, and Gymshark. Though shelved due to the company’s sale, the work gained immediate traction with partners and brought to life TikTok’s ambition to be the home of fitness culture.
Launch
The identity became central to the global partnership pitch to the likes of Nike, Adidas, and Gymshark. Though shelved due to the company’s sale, the work gained immediate traction with partners and brought to life TikTok’s ambition to be the home of fitness culture.
Launch
The identity became central to the global partnership pitch to the likes of Nike, Adidas, and Gymshark. Though shelved due to the company’s sale, the work gained immediate traction with partners and brought to life TikTok’s ambition to be the home of fitness culture.
Launch
The identity became central to the global partnership pitch to the likes of Nike, Adidas, and Gymshark. Though shelved due to the company’s sale, the work gained immediate traction with partners and brought to life TikTok’s ambition to be the home of fitness culture.
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London