The Forge
The Forge unlocked a new chapter for Denmark Street. With an identity that honoured its punk roots while creating space for a new wave of live music.
The Forge
The Forge unlocked a new chapter for Denmark Street. With an identity that honoured its punk roots while creating space for a new wave of live music.
The Forge
The Forge unlocked a new chapter for Denmark Street. With an identity that honoured its punk roots while creating space for a new wave of live music.
The Forge
The Forge unlocked a new chapter for Denmark Street. With an identity that honoured its punk roots while creating space for a new wave of live music.
The Forge
The Forge unlocked a new chapter for Denmark Street. With an identity that honoured its punk roots while creating space for a new wave of live music.
The Forge is no ordinary backroom venue. Once a 17th-century forge and later the iconic 12 Bar Club, it carried the weight of history and expectation.
Reimagined as part of The Lower Third, it needed a brand identity that could stand alone while sitting alongside the bar’s rebellious punk aesthetic. The challenge: keep the grit, but make it relevant to a new generation.
The Partnership
We created the logo, identity, and monthly listings for The Forge, blending heritage with a fresh, distinctive look. We also developed brand assets for Jam Night, a Jack Daniels partnership showcasing emerging artists, and designed cocktail menus for The Lower Third that celebrated music history.
Jack Daniels Sponsorship
A distinctive identity that repositioned The Forge as a creative platform for live music, new talent, and cultural partnerships, rooted in history but built for now.
Overview
The Forge is no ordinary backroom venue. Once a 17th-century forge and later the iconic 12 Bar Club, it carried the weight of history and expectation.
Reimagined as part of The Lower Third, it needed a brand identity that could stand alone while sitting alongside the bar’s rebellious punk aesthetic. The challenge: keep the grit, but make it relevant to a new generation.
The Partnership
We created the logo, identity, and monthly listings for The Forge, blending heritage with a fresh, distinctive look. We also developed brand assets for Jam Night, a Jack Daniels partnership showcasing emerging artists, and designed cocktail menus for The Lower Third that celebrated music history.
Jack Daniels Sponsorship
A distinctive identity that repositioned The Forge as a creative platform for live music, new talent, and cultural partnerships, rooted in history but built for now.
Overview
The Forge is no ordinary backroom venue. Once a 17th-century forge and later the iconic 12 Bar Club, it carried the weight of history and expectation.
Reimagined as part of The Lower Third, it needed a brand identity that could stand alone while sitting alongside the bar’s rebellious punk aesthetic. The challenge: keep the grit, but make it relevant to a new generation.
The Partnership
We created the logo, identity, and monthly listings for The Forge, blending heritage with a fresh, distinctive look. We also developed brand assets for Jam Night, a Jack Daniels partnership showcasing emerging artists, and designed cocktail menus for The Lower Third that celebrated music history.
Jack Daniels Sponsorship
A distinctive identity that repositioned The Forge as a creative platform for live music, new talent, and cultural partnerships, rooted in history but built for now.
Overview
The Forge is no ordinary backroom venue. Once a 17th-century forge and later the iconic 12 Bar Club, it carried the weight of history and expectation.
Reimagined as part of The Lower Third, it needed a brand identity that could stand alone while sitting alongside the bar’s rebellious punk aesthetic. The challenge: keep the grit, but make it relevant to a new generation.
The Partnership
We created the logo, identity, and monthly listings for The Forge, blending heritage with a fresh, distinctive look. We also developed brand assets for Jam Night, a Jack Daniels partnership showcasing emerging artists, and designed cocktail menus for The Lower Third that celebrated music history.
Jack Daniels Sponsorship
A distinctive identity that repositioned The Forge as a creative platform for live music, new talent, and cultural partnerships, rooted in history but built for now.
Overview
Unlock
We uncovered the unique position of The Forge: a venue steeped in history, but reimagined for a new audience. To resonate, the brand needed to keep its punk attitude while opening the door to broader music culture.
Rebellion reimagined: honouring the 12 Bar spirit, redefined for a new generation.
The Idea
Unlock
We uncovered the unique position of The Forge: a venue steeped in history, but reimagined for a new audience. To resonate, the brand needed to keep its punk attitude while opening the door to broader music culture.
Rebellion reimagined: honouring the 12 Bar spirit, redefined for a new generation.
The Idea
Unlock
We uncovered the unique position of The Forge: a venue steeped in history, but reimagined for a new audience. To resonate, the brand needed to keep its punk attitude while opening the door to broader music culture.
Rebellion reimagined: honouring the 12 Bar spirit, redefined for a new generation.
The Idea
Unlock
We uncovered the unique position of The Forge: a venue steeped in history, but reimagined for a new audience. To resonate, the brand needed to keep its punk attitude while opening the door to broader music culture.
Rebellion reimagined: honouring the 12 Bar spirit, redefined for a new generation.
The Idea
Unlock
We uncovered the unique position of The Forge: a venue steeped in history, but reimagined for a new audience. To resonate, the brand needed to keep its punk attitude while opening the door to broader music culture.
Rebellion reimagined: honouring the 12 Bar spirit, redefined for a new generation.
The Idea
Unleash
We brought The Forge’s story to life through design that blended heritage, rebellion, and community, creating an identity made to be seen, heard, and lived.
Hand-drawn lettering inspired by the streets of Soho and Denmark Street’s punk history. A mark that feels raw, rebellious, and alive.
Logo
Unleash
We brought The Forge’s story to life through design that blended heritage, rebellion, and community, creating an identity made to be seen, heard, and lived.
Hand-drawn lettering inspired by the streets of Soho and Denmark Street’s punk history. A mark that feels raw, rebellious, and alive.
Logo
Unleash
We brought The Forge’s story to life through design that blended heritage, rebellion, and community, creating an identity made to be seen, heard, and lived.
Hand-drawn lettering inspired by the streets of Soho and Denmark Street’s punk history. A mark that feels raw, rebellious, and alive.
Logo
Unleash
We brought The Forge’s story to life through design that blended heritage, rebellion, and community, creating an identity made to be seen, heard, and lived.
Hand-drawn lettering inspired by the streets of Soho and Denmark Street’s punk history. A mark that feels raw, rebellious, and alive.
Logo
Unleash
We brought The Forge’s story to life through design that blended heritage, rebellion, and community, creating an identity made to be seen, heard, and lived.
Hand-drawn lettering inspired by the streets of Soho and Denmark Street’s punk history. A mark that feels raw, rebellious, and alive.
Logo
A bold editorial system for monthly events, designed to work across billboards, social, and in-venue assets. Giving The Forge a consistent but flexible presence.
Listings & Posters
A bold editorial system for monthly events, designed to work across billboards, social, and in-venue assets. Giving The Forge a consistent but flexible presence.
Listings & Posters
A bold editorial system for monthly events, designed to work across billboards, social, and in-venue assets. Giving The Forge a consistent but flexible presence.
Listings & Posters
A bold editorial system for monthly events, designed to work across billboards, social, and in-venue assets. Giving The Forge a consistent but flexible presence.
Listings & Posters
A bold editorial system for monthly events, designed to work across billboards, social, and in-venue assets. Giving The Forge a consistent but flexible presence.
Listings & Posters
We developed the identity for Jam Night with Jack Daniel’s. A monthly event that embodied the venue’s ethos by giving upcoming artists the stage, supported by a live house band.
Partnerships
We developed the identity for Jam Night with Jack Daniel’s. A monthly event that embodied the venue’s ethos by giving upcoming artists the stage, supported by a live house band.
Partnerships
We developed the identity for Jam Night with Jack Daniel’s. A monthly event that embodied the venue’s ethos by giving upcoming artists the stage, supported by a live house band.
Partnerships
We developed the identity for Jam Night with Jack Daniel’s. A monthly event that embodied the venue’s ethos by giving upcoming artists the stage, supported by a live house band.
Partnerships
We developed the identity for Jam Night with Jack Daniel’s. A monthly event that embodied the venue’s ethos by giving upcoming artists the stage, supported by a live house band.
Partnerships
Working with world-renowned mixologist Shannon Tebay, we designed record-sleeve menus for The Lower Third. Volume 2 paid tribute to women in music, designed with a punk edge. Volume 3 celebrated 1969, bringing a psychedelic spirit to life.
Cocktail Menus
Working with world-renowned mixologist Shannon Tebay, we designed record-sleeve menus for The Lower Third. Volume 2 paid tribute to women in music, designed with a punk edge. Volume 3 celebrated 1969, bringing a psychedelic spirit to life.
Cocktail Menus
Working with world-renowned mixologist Shannon Tebay, we designed record-sleeve menus for The Lower Third. Volume 2 paid tribute to women in music, designed with a punk edge. Volume 3 celebrated 1969, bringing a psychedelic spirit to life.
Cocktail Menus
Working with world-renowned mixologist Shannon Tebay, we designed record-sleeve menus for The Lower Third. Volume 2 paid tribute to women in music, designed with a punk edge. Volume 3 celebrated 1969, bringing a psychedelic spirit to life.
Cocktail Menus
Working with world-renowned mixologist Shannon Tebay, we designed record-sleeve menus for The Lower Third. Volume 2 paid tribute to women in music, designed with a punk edge. Volume 3 celebrated 1969, bringing a psychedelic spirit to life.
Cocktail Menus
Launch
The Forge identity rolled out across posters, menus, social content, and in-venue experiences, creating a bold, lived brand that was as present on the streets of Soho as it was inside the venue.
Launch
The Forge identity rolled out across posters, menus, social content, and in-venue experiences, creating a bold, lived brand that was as present on the streets of Soho as it was inside the venue.
Launch
The Forge identity rolled out across posters, menus, social content, and in-venue experiences, creating a bold, lived brand that was as present on the streets of Soho as it was inside the venue.
Launch
The Forge identity rolled out across posters, menus, social content, and in-venue experiences, creating a bold, lived brand that was as present on the streets of Soho as it was inside the venue.
Launch
The Forge identity rolled out across posters, menus, social content, and in-venue experiences, creating a bold, lived brand that was as present on the streets of Soho as it was inside the venue.
Grow
The rebrand re-established The Forge as a vital stage in London’s music culture. From monthly Jam Nights to iconic cocktail menus
Grow
The rebrand re-established The Forge as a vital stage in London’s music culture. From monthly Jam Nights to iconic cocktail menus
Grow
The rebrand re-established The Forge as a vital stage in London’s music culture. From monthly Jam Nights to iconic cocktail menus
Grow
The rebrand re-established The Forge as a vital stage in London’s music culture. From monthly Jam Nights to iconic cocktail menus
Grow
The rebrand re-established The Forge as a vital stage in London’s music culture. From monthly Jam Nights to iconic cocktail menus
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London