Multilocal
Multilocal unlocked the human side of programmatic. With an identity that put audiences, not algorithms, at the heart of advertising.
Multilocal
Multilocal unlocked the human side of programmatic. With an identity that put audiences, not algorithms, at the heart of advertising.
Multilocal
Multilocal unlocked the human side of programmatic. With an identity that put audiences, not algorithms, at the heart of advertising.
Multilocal
Multilocal unlocked the human side of programmatic. With an identity that put audiences, not algorithms, at the heart of advertising.
Programmatic advertising is plagued by complexity, jargon, and distrust. Yet at its core, programmatic is about audiences, real people on the other side of the screen.
Multilocal needed an identity that cut through complexity and made their human-first approach to curation impossible to miss.
The Partnership
We created a bold new identity that positioned Multilocal as the curation experts. Stripping away the category’s noise, the brand balanced clarity with warmth: bold colour, confident typography, and structured systems paired with authentic imagery that put people front and centre.
Cultural Status Secured
A distinct, human-first identity that set Multilocal apart and reinforced its leadership in programmatic curation.
Overview
Programmatic advertising is plagued by complexity, jargon, and distrust. Yet at its core, programmatic is about audiences, real people on the other side of the screen.
Multilocal needed an identity that cut through complexity and made their human-first approach to curation impossible to miss.
The Partnership
We created a bold new identity that positioned Multilocal as the curation experts. Stripping away the category’s noise, the brand balanced clarity with warmth: bold colour, confident typography, and structured systems paired with authentic imagery that put people front and centre.
Cultural Status Secured
A distinct, human-first identity that set Multilocal apart and reinforced its leadership in programmatic curation.
Overview
Programmatic advertising is plagued by complexity, jargon, and distrust. Yet at its core, programmatic is about audiences, real people on the other side of the screen.
Multilocal needed an identity that cut through complexity and made their human-first approach to curation impossible to miss.
The Partnership
We created a bold new identity that positioned Multilocal as the curation experts. Stripping away the category’s noise, the brand balanced clarity with warmth: bold colour, confident typography, and structured systems paired with authentic imagery that put people front and centre.
Cultural Status Secured
A distinct, human-first identity that set Multilocal apart and reinforced its leadership in programmatic curation.
Overview
Programmatic advertising is plagued by complexity, jargon, and distrust. Yet at its core, programmatic is about audiences, real people on the other side of the screen.
Multilocal needed an identity that cut through complexity and made their human-first approach to curation impossible to miss.
The Partnership
We created a bold new identity that positioned Multilocal as the curation experts. Stripping away the category’s noise, the brand balanced clarity with warmth: bold colour, confident typography, and structured systems paired with authentic imagery that put people front and centre.
Cultural Status Secured
A distinct, human-first identity that set Multilocal apart and reinforced its leadership in programmatic curation.
Overview
Unlock
We uncovered the truth: the value of programmatic isn’t found in the tech itself, but in the audiences it connects. Multilocal’s expertise lies in curating those audiences for advertisers and media owners. The brand needed to tell that story with clarity.
Curation with people at the centre.
The Idea
Unlock
We uncovered the truth: the value of programmatic isn’t found in the tech itself, but in the audiences it connects. Multilocal’s expertise lies in curating those audiences for advertisers and media owners. The brand needed to tell that story with clarity.
Curation with people at the centre.
The Idea
Unlock
We uncovered the truth: the value of programmatic isn’t found in the tech itself, but in the audiences it connects. Multilocal’s expertise lies in curating those audiences for advertisers and media owners. The brand needed to tell that story with clarity.
Curation with people at the centre.
The Idea
Unlock
We uncovered the truth: the value of programmatic isn’t found in the tech itself, but in the audiences it connects. Multilocal’s expertise lies in curating those audiences for advertisers and media owners. The brand needed to tell that story with clarity.
Curation with people at the centre.
The Idea
Unlock
We uncovered the truth: the value of programmatic isn’t found in the tech itself, but in the audiences it connects. Multilocal’s expertise lies in curating those audiences for advertisers and media owners. The brand needed to tell that story with clarity.
Curation with people at the centre.
The Idea
Unleash
We built a bold, human-first identity that brought clarity to complexity and made programmatic feel approachable.
A confident typographic system for a jargon-heavy category. The logo refined the old mark, stripping back clutter to deliver the clarity the new positioning demanded.
Typography & Logo
Unleash
We built a bold, human-first identity that brought clarity to complexity and made programmatic feel approachable.
A confident typographic system for a jargon-heavy category. The logo refined the old mark, stripping back clutter to deliver the clarity the new positioning demanded.
Typography & Logo
Unleash
We built a bold, human-first identity that brought clarity to complexity and made programmatic feel approachable.
A confident typographic system for a jargon-heavy category. The logo refined the old mark, stripping back clutter to deliver the clarity the new positioning demanded.
Typography & Logo
Unleash
We built a bold, human-first identity that brought clarity to complexity and made programmatic feel approachable.
A confident typographic system for a jargon-heavy category. The logo refined the old mark, stripping back clutter to deliver the clarity the new positioning demanded.
Typography & Logo
Unleash
We built a bold, human-first identity that brought clarity to complexity and made programmatic feel approachable.
A confident typographic system for a jargon-heavy category. The logo refined the old mark, stripping back clutter to deliver the clarity the new positioning demanded.
Typography & Logo
A bold, distinctive palette designed to stand apart from category norms whilst balancing authority with approachability.
Colour System
A bold, distinctive palette designed to stand apart from category norms whilst balancing authority with approachability.
Colour System
A bold, distinctive palette designed to stand apart from category norms whilst balancing authority with approachability.
Colour System
A bold, distinctive palette designed to stand apart from category norms whilst balancing authority with approachability.
Colour System
A bold, distinctive palette designed to stand apart from category norms whilst balancing authority with approachability.
Colour System
Structured layouts that simplify complexity and showcase curated clarity.
Graphic Language
Structured layouts that simplify complexity and showcase curated clarity.
Graphic Language
Structured layouts that simplify complexity and showcase curated clarity.
Graphic Language
Structured layouts that simplify complexity and showcase curated clarity.
Graphic Language
Structured layouts that simplify complexity and showcase curated clarity.
Graphic Language
Authentic, human photography to stand out and remind the industry that behind every impression, click, and conversion is a real person.
Imagery
Authentic, human photography to stand out and remind the industry that behind every impression, click, and conversion is a real person.
Imagery
Authentic, human photography to stand out and remind the industry that behind every impression, click, and conversion is a real person.
Imagery
Authentic, human photography to stand out and remind the industry that behind every impression, click, and conversion is a real person.
Imagery
Authentic, human photography to stand out and remind the industry that behind every impression, click, and conversion is a real person.
Imagery
Launch
The refreshed identity rolled out across Multilocal’s digital presence, sales materials, and client communications to give the brand a clear, distinctive voice in a crowded market.
Launch
The refreshed identity rolled out across Multilocal’s digital presence, sales materials, and client communications to give the brand a clear, distinctive voice in a crowded market.
Launch
The refreshed identity rolled out across Multilocal’s digital presence, sales materials, and client communications to give the brand a clear, distinctive voice in a crowded market.
Launch
The refreshed identity rolled out across Multilocal’s digital presence, sales materials, and client communications to give the brand a clear, distinctive voice in a crowded market.
Launch
The refreshed identity rolled out across Multilocal’s digital presence, sales materials, and client communications to give the brand a clear, distinctive voice in a crowded market.
Grow
The rebrand reframed Multilocal as the curation experts with a human-first approach. By putting audiences at the centre of the story, Multilocal now stands apart in a category still drowning in jargon and dashboards.
“Working with Blink Twice helped us reshape Multilocal into a brand that finally reflects who we are and doesn’t look like every other player in programmatic. It simplified how we talk about what we do and gave our teams the tools to tell that story with confidence.”
Rachel Powney
Global Brand & Product Marketing Lead
Grow
The rebrand reframed Multilocal as the curation experts with a human-first approach. By putting audiences at the centre of the story, Multilocal now stands apart in a category still drowning in jargon and dashboards.
“Working with Blink Twice helped us reshape Multilocal into a brand that finally reflects who we are and doesn’t look like every other player in programmatic. It simplified how we talk about what we do and gave our teams the tools to tell that story with confidence.”
Rachel Powney
Global Brand & Product Marketing Lead
Grow
The rebrand reframed Multilocal as the curation experts with a human-first approach. By putting audiences at the centre of the story, Multilocal now stands apart in a category still drowning in jargon and dashboards.
“Working with Blink Twice helped us reshape Multilocal into a brand that finally reflects who we are and doesn’t look like every other player in programmatic. It simplified how we talk about what we do and gave our teams the tools to tell that story with confidence.”
Rachel Powney
Global Brand & Product Marketing Lead
Grow
The rebrand reframed Multilocal as the curation experts with a human-first approach. By putting audiences at the centre of the story, Multilocal now stands apart in a category still drowning in jargon and dashboards.
“Working with Blink Twice helped us reshape Multilocal into a brand that finally reflects who we are and doesn’t look like every other player in programmatic. It simplified how we talk about what we do and gave our teams the tools to tell that story with confidence.”
Rachel Powney
Global Brand & Product Marketing Lead
Grow
The rebrand reframed Multilocal as the curation experts with a human-first approach. By putting audiences at the centre of the story, Multilocal now stands apart in a category still drowning in jargon and dashboards.
“Working with Blink Twice helped us reshape Multilocal into a brand that finally reflects who we are and doesn’t look like every other player in programmatic. It simplified how we talk about what we do and gave our teams the tools to tell that story with confidence.”
Rachel Powney
Global Brand & Product Marketing Lead
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
Time to unlock?
Insights that cut through the noise
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London
12:16 PM
London