Dip
Dip's rebrand made laundry part of the wellness movement.
Dip
Dip's rebrand made laundry part of the wellness movement.
Dip
Dip's rebrand made laundry part of the wellness movement.
For decades, home cleaning has treated toxic chemicals and misleading claims as normal. Competitors looked either clinical or greenwashed, so shoppers had no brand they could fully trust.
Dip set out to take on Big Laundry: expose the hidden health risks, and offer safer, more joyful alternatives.
Overview
We rebuilt Dip's brand from the ground up: strategy, messaging, identity and packaging across laundry, cleaning sprays and dishwashing strips. The aim was to lift Dip out of its category by borrowing codes from beauty and lifestyle, so the brand felt credible and desirable at once.
£1m to £10m in 24 months. Revenue growth in the two years after the brand launched.
For decades, home cleaning has treated toxic chemicals and misleading claims as normal. Competitors looked either clinical or greenwashed, so shoppers had no brand they could fully trust.
Dip set out to take on Big Laundry: expose the hidden health risks, and offer safer, more joyful alternatives.
Overview
We rebuilt Dip's brand from the ground up: strategy, messaging, identity and packaging across laundry, cleaning sprays and dishwashing strips. The aim was to lift Dip out of its category by borrowing codes from beauty and lifestyle, so the brand felt credible and desirable at once.
£1m to £10m in 24 months. Revenue growth in the two years after the brand launched.
For decades, home cleaning has treated toxic chemicals and misleading claims as normal. Competitors looked either clinical or greenwashed, so shoppers had no brand they could fully trust.
Dip set out to take on Big Laundry: expose the hidden health risks, and offer safer, more joyful alternatives.
Overview
We rebuilt Dip's brand from the ground up: strategy, messaging, identity and packaging across laundry, cleaning sprays and dishwashing strips. The aim was to lift Dip out of its category by borrowing codes from beauty and lifestyle, so the brand felt credible and desirable at once.
£1m to £10m in 24 months. Revenue growth in the two years after the brand launched.
Unlock
Dip's story was that it could be the first true home wellness brand. Cleaning has lagged behind beauty and personal health on education and innovation for years. Dip's purpose followed from that: redefine the health of the home by exposing what's broken and making safer products, with honesty and joy.
The Idea
Science-backed health, delivered with warmth and joy.
Unlock
Dip's story was that it could be the first true home wellness brand. Cleaning has lagged behind beauty and personal health on education and innovation for years. Dip's purpose followed from that: redefine the health of the home by exposing what's broken and making safer products, with honesty and joy.
The Idea
Science-backed health, delivered with warmth and joy.
Unlock
Dip's story was that it could be the first true home wellness brand. Cleaning has lagged behind beauty and personal health on education and innovation for years. Dip's purpose followed from that: redefine the health of the home by exposing what's broken and making safer products, with honesty and joy.
The Idea
Science-backed health, delivered with warmth and joy.
Unleash
We designed a brand that could take on Big Laundry and win.
Logo
The refreshed logotype is built on the act behind the name, a gentle dip. It ties the identity to the everyday ritual of laundry and the idea that cleaning can be simple.
Unleash
We designed a brand that could take on Big Laundry and win.
Logo
The refreshed logotype is built on the act behind the name, a gentle dip. It ties the identity to the everyday ritual of laundry and the idea that cleaning can be simple.
Unleash
We designed a brand that could take on Big Laundry and win.
Logo
The refreshed logotype is built on the act behind the name, a gentle dip. It ties the identity to the everyday ritual of laundry and the idea that cleaning can be simple.
Visual and product assets
We dropped the clinical product shots and set the range against the sky. The visuals made Dip feel fresh and light, and put it alongside wellness and lifestyle brands.
Visual and product assets
We dropped the clinical product shots and set the range against the sky. The visuals made Dip feel fresh and light, and put it alongside wellness and lifestyle brands.
Visual and product assets
We dropped the clinical product shots and set the range against the sky. The visuals made Dip feel fresh and light, and put it alongside wellness and lifestyle brands.
Packaging system
The signature dip typography runs through every pack, paired with calm colours and plain, honest design. It treats cleaning products like lifestyle products, and makes non-toxic living look joyful and easy to trust.
Packaging system
The signature dip typography runs through every pack, paired with calm colours and plain, honest design. It treats cleaning products like lifestyle products, and makes non-toxic living look joyful and easy to trust.
Packaging system
The signature dip typography runs through every pack, paired with calm colours and plain, honest design. It treats cleaning products like lifestyle products, and makes non-toxic living look joyful and easy to trust.
Launch
We rolled the new identity out across Dip's product range, ecommerce, investor decks and marketing. Packaging led the launch, and it set Dip apart straight away in a crowded market where most brands looked the same.
Launch
We rolled the new identity out across Dip's product range, ecommerce, investor decks and marketing. Packaging led the launch, and it set Dip apart straight away in a crowded market where most brands looked the same.
Launch
We rolled the new identity out across Dip's product range, ecommerce, investor decks and marketing. Packaging led the launch, and it set Dip apart straight away in a crowded market where most brands looked the same.
Grow
Dip grew from £1m to £10m in revenue in 24 months, and sales tripled in the first month after launch. Most of the credit goes to the Dip team, who are building and scaling a great product. The numbers also show how much a brand world can add to a business's growth over time.
Dip is now recognised as the fastest-growing laundry strips brand in the UK.
“The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before.”
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonell
Founder & CEO, Dip
Grow
Dip grew from £1m to £10m in revenue in 24 months, and sales tripled in the first month after launch. Most of the credit goes to the Dip team, who are building and scaling a great product. The numbers also show how much a brand world can add to a business's growth over time.
Dip is now recognised as the fastest-growing laundry strips brand in the UK.
“The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before.”
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonell
Founder & CEO, Dip
Grow
Dip grew from £1m to £10m in revenue in 24 months, and sales tripled in the first month after launch. Most of the credit goes to the Dip team, who are building and scaling a great product. The numbers also show how much a brand world can add to a business's growth over time.
Dip is now recognised as the fastest-growing laundry strips brand in the UK.
“The rebrand gave us the cut through we needed. Blink Twice helped us find a voice that is clear, confident, and ownable, and the results speak for themselves. We have grown faster in 18 months than we did in the three years before.”
Daniel Micev
Head of Marketing, Dip
“Blink Twice helped us completely redefine what Dip stood for. Their Blue Ocean Branding model pushed us to move beyond the ‘eco’ cliché and own a bigger story about the health of the home. The new brand has given us the clarity, confidence, and credibility to lead in a category of our own.”
Charlie Macdonell
Founder & CEO, Dip